According to IDC, this is the second brand with the largest share in the Chinese smartphone market. This places it below Huawei, and above Oppo, Xiaomi and Apple. vivo lands in Colombia with its flagship, the Y50.
Colombia continues to diversify its smartphone market. In recent years, this country has captured the attention of international participants who have seen this as promising territory for the commercialization of their products. Such is the case, for example, of Xiaomi (which decided to open its first store in Latin America in Bogota and which has also shone with its Redmi sub-brand) and Honor.
With the arrival of the Chinese brand, Vivo (in lower case, that's how the brand is written), the diversity in the market is reinforced. In the world, it is recognized for its competitive bets on cell phones, which groups in the V, Y, X, S, and NEX series. In Colombia, in particular, it arrives with the Y50 (which it has listed as its flagship) and the Y30. Another particular piece of information is that this is the first country in the region where this Asian tech giant lands.
The company explains that there were several reasons why it chose Colombia as the starting point for its expansion in Latin America, several of these have to do with its leading role as a destination for international capital, the growth of its GDP, and the number of cell lines that, according to the Mantic, exceed the number of inhabitants.
With its arrival, Vivo plans to become one of the main cell phone competitors in Colombia, a characteristic that it has already achieved in markets such as China, India, and Indonesian, where it started the year occupying the first two places in the rate. of market share.
According to IDC figures, Vivo was the second-largest mobile phone market share in China, achieving 17.1%. There, it is only surpassed by Huawei (45.2%), but it is above other serious competitors such as Oppo (16%), Xiaomi (10.4%), and Apple (8.3%).
We have been preparing for a long time for the business development of Vivo in Colombia. We did a very rigorous and detailed market survey, long-term preparation, we thoroughly analyzed the brand and the market environment and so we decided to start the official launch this year. Of course, there will be challenges and unknowns, but we are willing to try, we see a stable country with a future, said the CEO of Vivo for Colombia, Jingbo Long.
This is not the only brand that has recently arrived in Colombia, as this medium received confirmation of the arrival of Realme (which we will also be talking about in this medium), another interesting technological competitor that, as a curious fact, shares the same manufacturer of Vivo. , that is, BBK Electronics, a company that is recognized as the third-largest mobile phone manufacturer in the world.
There are several elements that make this phone competitive in the Colombian market. For example, you have a 5,000 milliamp battery with a 10-watt charge. It also incorporates an 8 GB RAM memory and a 128 GB internal storage. Its processor is an old acquaintance, a Qualcomm Snapdragon 655, which is also present in other computers such as the Redmi Note 8.
Its screen is 6.53 inches, with a perforation in the upper left corner. There it houses the 16-megapixel front camera. Continuing with its photographic section, in the back it has four sensors, a 13-megapixel lens, another 8-megapixel wide-angle, a 2-megapixel macro, and a 2-megapixel depth sensor. The price of this device is $ 1,199,000, so you will have to convince Colombian consumers with its characteristics if you want to compete in the mid-range segment.